How Are Donations Used?
Donations received by TigerImpact are used to provide funding to student-athletes who, under working agreements, use their name, image and likeness to gain support for approved charities. Student-athletes do this through personal appearances, social media engagements, and serving and engaging with beneficiaries of the charities. Student-athletes are signed to yearly deals with terms that require them to complete a specific amount of marketing work. No direct donations are made to the charities. The goal is for student-athletes to provide a marketing boost for charities that they may not otherwise be able afford. Given nonprofit organizations typically raise $1 per 24¢ spent on fundraising, TigerImpact believes a student athlete's name, image, and likeness can benefit charities beyond a direct donation.
How Are Donations Awarded?
TigerImpact has a formula to determine the marketing value of a student-athlete's name, image, and likeness. This formula considers an athlete's sport, position, social media following, and talent level. The formula serves as a guide, and ultimately, TigerImpact has some leverage in determining the final amount to be earned by the student-athlete for their services. Additionally, TigerImpact considers the interests of the donor (charitable and athletic). If explicitly specified, TigerImpact will restrict donation money to the donor's interests. Typically, this will be from a pool of athletes that have expressed interest in working with TigerImpact (online or otherwise). If that pool is exhausted, TigerImpact will reach out to athletes. When narrowing down a list of potential athletes, TigerImpact considers when interest was first expressed, the impact on the community, and passion for charitable work, among other factors.
Are All Student-Athletes Eligible?
It is TigerImpact's goal to engage every Clemson University student-athlete across all sports.
Is My Donation Tax Deductible?
Yes. Positive Impact Fund for Tiger Charities, Inc. has been granted tax-exempt status under Internal Revenue Code Section 501(c)(3).
What Percentage of Donations Goes to Student Athletes?
Currently, between 85 and 90 percent of donations go directly to student athletes.
When Are Student Athletes Paid?
Student-athletes are only paid once their work for their selected charity has been completed.